Brand Building is establishing pillar of value and services, generating and promoting using idea and strategies. In other words brand building is hacking brand equity using advertising campaigns and promotional strategies. its most important part of creating a product and company.
There are three basic diverse category of brand, we are going to explain one by one.
• Service-brand– this brand is built on behavior, representation, and experience that one has with the service delivering agency/company/people. Think of Online Marketing Things or Google Services.
• Retail-brand– this brand is built on a mixture of products and service experience
• Product-brand– is built on the product experience, reviews, feedback, etc that one has with a specific product. Think of Apple, Microsoft, or Google.
Having looked at the 3 popular diverse types of brands, Now we will discuss to major steps involved in brand building.
1.) Introduce Your Brand
2.) Distinguish and Stand Your Brand
3.) Build and Publish your Brand
4.) Design & Decorate your Brand
5.) Rate & Review Your Brand
To manufacture a brand you should figure out what you’re attempting to pass on and to whom it is planned. It might be a way of life, feeling or status. The key is to check everything against the message of the brand. This permits a great deal of flexibility in configuration styles the length of it backings the message of the brand.