What is Email Marketing ?
Email Marketing is a significant part of direct marketing effectively powerful online marketing by using communication channel through electronic mail, while promoting and advertising of any product and services of a brand, we need to send and receive message electronically, for the purpose of commercial or group message to the audience and potential customer.
Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or sporadic intervals, with transmissions occurring only when something newsworthy comes along. Sophistication (and cost) can be very low or very high.
What is Email Marketing in SEO ?
It’s all about smart marketer to integrate use of email marketing into search engine optimization(SEO), simple ways of storing or collecting email address to send relevant information with engage audience and drive potential traffic.
Spam Email !
Along with the power of email comes the abuse of email, commonly known as spam. Is spam email considered marketing? Technically, the answer is probably yes, but it is certainly not responsible email marketing. While some users fail to distinguish between permission marketing and email spam, spam is actually a major threat to legitimate email marketers, as a glut of messages could make the entire email medium less effective.