What is Online Marketing – Online Marketing is most successful marketing approach by promoting and advertising product and services of a brand, through communicating online by using digital web channel (free and paid) such as
- Search Engine Optimisation (SEO)
- Social Media Optimisation (SMO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Direct Marketing
- Email Marketing
- Affiliate Marketing
- Content Marketing
- Mobile Application
- Infographic Marketing
- Banner Design
- Video Marketing
- PPC (Pay-Per-Click) and much more.
What is Online Marketing | Strategy & Marketing Plan |
Having good strategy with top most marketer Online Marketing is getting attention of customer reachability, to engagement by your attraction strategy with them and convert into conversion for the effective ROI
Our strategy to engage using our tried-and-tested Planning ecosystem to help you rapidly create an actionable plan to grow your business :
Plan : Create a plan using our workbook while you complete the course
Reach : Build awareness, demand and attract targeted visitors to your site
Act : Define customer journeys for your personas and maximise leads
Convert: Persuade prospects to convert through online and offline channels
Engage : Develop long-term customer value using email and social media marketing
Online marketing has progressed toward becoming foundational to everything promoting, and should be a vital piece of any organization’s advertising mix.
The Buying Process Has Fundamentally Changed
Prospects are increasingly going online to begin their search for potential product and service providers.
Studies indicate that up to 90% of business to business (B2B) buyers are starting the buying process with online searches, and one-third of them are using web and social media sites to gather product/service information and to secure reviews or testimonials.
Consumers (B2C) are exhibiting the same type of behaviour when making important purchasing decisions, or when trying to locate local businesses. Studies show that two-thirds of consumers are initiating the buying process online.
In both B2B and B2C situations, not only are buyers using search engines to find potential providers, but they are also being influenced in their purchasing decisions by information gathered from websites and social media conversations.
This pattern wouldn’t invert itself; indeed, it is just going to wind up plainly more articulated. The expansion of portable innovation and an age of purchasers who have grown up online implies that the utilization of online instruments will keep on getting much more powerful in purchasing conduct.
What This Means for Businesses
On the off chance that a business isn’t noticeable when individuals are seeking on the web, at that point in the psyches of their prospects, they don’t exist. This implies lost deals opportunities.
In the event that a business isn’t willing to take part in online discussions and offer bits of knowledge and know-what about its specialized topics, it won’t be seen as positively as those organizations that are connecting with their groups of intrigue on the web.
So What is Online Marketing
Online marketing is about the long-game. It’s not about quick hits or results that don’t continue to build over time. It should be approached with the single goal of driving sustainable revenue growth.